While past decades focused on impressions, clicks and conversions, today’s most successful marketers prioritize long-term ...

The metric of customer lifetime value (CLV) has been put to great use by major brands like Disney and Amazon. With a deep well of first-party data and a team of data scientists, they can predict how ...

Customer lifetime value (CLV) is a metric that indicates just how much revenue companies can expect from each customer over the span of their business relationships. The frequency of orders and the ...

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the ...

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Every business wants to know the secret formula to sustainable financial growth ...