…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

The Roblox logo appears on a smartphone screen in this illustration photo in Reno, United States, on December 31, 2024. (Photo Illustration by Jaque Silva/NurPhoto via Getty Images) NurPhoto via Getty ...