Photo / AP Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats.

Roblox's multistage plan is to have these cross-platform sellable items be applied to avatars, then to objects that could move across experiences, and then even to larger creations and worlds.

Roblox will offer layered clothing and facial gestures for more realistic avatars The company announced the experimental features at its annual developer conference.