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Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Roblox is bringing avatars old and new together under one banner, but it’s totally possible to keep the blocky, classic style with an R15 avatar.

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.

The famous Avatar: The Last Airbender franchise served as the foundation for Roblox's Project Avatar.

After an 11-month wait, the Roblox Headless Horseman pack has galloped back into the Avatar Shop to haunt Roblox experiences everywhere.

Roblox will offer layered clothing and facial gestures for more realistic avatars The company announced the experimental features at its annual developer conference.