This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

A long-standing debate in neuroscience is whether classical and operant conditioning are mechanistically similar or distinct. The feeding behavior of Aplysia provides a model system suitable for ...

Journal of Consumer Research, Vol. 18, No. 1 (Jun., 1991), pp. 1-12 (12 pages) Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed The ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

There are many explanations that can be used to help people understand the Behaviorist Point of View. Some are very factual, others argue towards practical concerns, and still others are highly ...

There are many explanations that can be used to help people understand the Behaviorist Point of View. Some are very factual, others argue towards practical concerns, and still others are highly ...