Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

Classical conditioning is a type of learning that happens unconsciously. When you learn through classical conditioning, an automatic conditioned response is paired with a specific stimulus. This ...

This is a preview. Log in through your library . Abstract We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 ...