DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit.

The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

Roblox maintains a tradition of releasing new free items every New Year’s Eve. This year, they decided to release an avatar item, the New Year’s Eve Clock Backpack.