Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Swim League is one of the few great swimming-based experiences on the Roblox platform where players can train to gain power, ...

With a paid Roblox plan, you can trade items, shop for limited-time gear, and collect bonus Robux. Use this guide to discover the Roblox Premium tier that's best for you. Our team tests, rates, and ...

Roblox already uses over 250 different AI models, and players may soon get another one that can create just about anything from scratch. Roblox is developing a new open-source generative AI tool, ...

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year. Timed to the premiere of the Winx Club reboot on Netflix, the Roblox game will give players the ...

LORETO, Italy, Sept. 3, 2025 /PRNewswire/ -- Rainbow SpA, the studio behind the global classic Winx Club franchise, today announced an exciting new game to be launched on Roblox in September. This ...