Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

The campaign won in the Retail category at The Drum Awards for Marketing APAC 2023. With a digital-first mindset, SM Supermalls set out to connect with young consumers whose experiences with malls ...

What is the best way to connect with customers? This “simple question” is almost always at the top of businesses’ minds, right next to “How can we improve our profit margin?” The trick, obviously, is ...

Manchester City has today announced the launch of ‘StickerBook Challenge’, a brand-new gaming experience on Roblox for fans to enjoy as they collect and connect with the Club on one of the world's ...

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year. Timed to the premiere of the Winx Club reboot on Netflix, the Roblox game will give players the ...