Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

What’s a good way to get a brand or item over in the general marketplace? Simple, you need to get a recognizable brand to come in and do some marketing for it with you. Sometimes, that brand can be a ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...