Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

Richard Sim, the senior director of product for monetization at Roblox shared his daily routine. He starts with a bike ride, then heads into the office where he works with more than 60 engineers. Sim ...

I checked out the most fancy, rich club in all of Roblox and it was beyond anything I expected. In this video, I explore the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...