In the summer of 1985, Coca-Cola changed the formula for New Coke, but it was considered a marketing mistake after the altered formula did not sell well with customers, The Associated Press reported.

The third season of the series will take place in the summer of 1985, the same year Coca-Cola changed its formula and launched New Coke only to receive a barrage of complaints within days.

Today, Coca-Cola’s brand remains strong as it offers more than 350 brands in over 200 countries. Although it survived its "New Coke" Titanic, corporate marketing should learn a lesson or two ...

Coca-Cola introduced New Coke with great fanfare in 1985. Consumers in blind taste tests showed a preference for a sweeter, crisper tasting drink—like Pepsi or Diet Coke—to the longer-lasting ...

Season 3 of the show will take place in the summer of 1985, when Coca-Cola changed its formula for Coke. New Coke was considered one of the biggest marketing blunders of all time and the new ...

Coca-Cola is stirring up excitement with the return of a fan-favorite flavor that has been sorely missed. The company, known for experimenting with unique drink concoctions like Spiced soda and ...

This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.

In 1985, Coca-Cola decided upon a sweeping product change: its classic formula would be replaced by a new, sweeter recipe. New Coke came with new packaging, a new logo, and a massive ad campaign.

The Coca-Cola Co. unveiled "new coke" in 1985, it was generally considered to be a failure and the original Coca-Cola formula was re-introduced.