The 1985 reformulation of Coca-Cola has become known as one of the epochal blunders in marketing history. In a risky strategy that seemed to defy all of the laws of brand loyalty in the soft drink ...

Coca-Cola agreed to resurrect it for a limited run after Netflix told the company season 3 of "Stranger Things" would be set in the summer of 1985. The company had to retrieve the New Coke recipe ...

This undated photo provided by Coca-Cola shows a can of New Coke, which was originally launched in the summer of 1985. New Coke is making a comeback as part of Coca-Cola's partnership with the Netflix ...

This undated photo provided by Coca-Cola shows a can of New Coke, which was originally launched in the summer of 1985. New Coke is making a comeback as part of Coca-Cola's partnership with the ...

In the summer of 1985, Coca-Cola changed the formula for New Coke, but it was considered a marketing mistake after the altered formula did not sell well with customers, The Associated Press reported.

NEW YORK — Coca-Cola drinkers will get a chance to relive one of the company’s darker chapters as New Coke makes a comeback under a partnership with the Netflix drama “Stranger Things ...

On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula. The new Coke was supposed to help the company stave off a surge by Pepsi. But the new product turned out to ...

NEW YORK (AP) - Coca-Cola drinkers will get a chance to relive one of the company's darker chapters as New Coke makes a comeback under a partnership with the Netflix drama "Stranger Things," the ...