So Coca-Cola works around the shows, not in them. But the pairings are ambitious in scope and far more difficult to put into place than a TV ad campaign.

Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” Shots of lighted Coca-Cola trucks on snowy roads and mountains, like the ...

Maybe this will be possible in 2025 or 2026, but not today." Coca-Cola did not immediately return USA TODAY's message seeking comment about the holiday advertisement on Thursday.

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

In what is the company’s largest push into using AI in advertising, Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” ...

A week after President Trump said Coca-Cola would change its recipe and drop high fructose corn syrup, Coke says it has a new drink coming.

For example, Coca-Cola recently rolled out an advertising campaign to spread the word about… another ad campaign.For Super Bowl XLVII, Coca-Cola created Coke Chase, an interactive game in which … ...

Tim Halloran, a professor at Georgia Tech who spent 10 years working with Coca-Cola’s brand management division, said the new ad campaign was a violation of Coca-Cola’s brand promise.