Coca-Cola has celebrated its 125th birthday. To mark the occasion, Marketing Week looks back at some of the master brand’s television advertisements from the dawn of the TV age to the present day.

Coca-Cola has always cultivated an association with the festive period from as far back as its early ads of the 1930s, but it is this one which has most successfully forged a connection between ...

System1, the creative effectiveness platform, has revealed that both of Coca-Cola’s adverts this Christmas have achieved ‘exceptional’ effectiveness rankings, with Holidays are Coming securing the ...

The 'Share a Coke' campaign has been hugely popular Children as young as seven are being targeted by Coca-Cola's "Share a Coke" campaign, a leading medic has claimed. The campaign, which features ...

Coca-Cola plans to address obesity in new advertisements for its popular soft drinks. In a company first, Coca-Cola will tackle the cloud growing over its industry: the link between sugary drink ...

In the end, the total expenditure on the 1971 Coca-Cola advertisement “I’d Like To Buy the World a Coke” was 2 ¹/₂ times that amount.

Coca-Cola has expanded its Coke Studio music platform globally with a launch film that reimagines Queen’s iconic song It’s A Kind of Magic. The Drum caught up with the brand’s head of global ...

THE best Christmas adverts of 2020 have been revealed and both of Coca-Cola’s heartwarming trailers have scooped the top spots. The drinks giant’s iconic “The Holidays are Coming”… ...