TOKYO: Coca-Cola has applied its Integrated Marketing Communication (IMC) philosophy to product marketing in Japan, which is Coca-Cola’s most profitable market internationally, according to a senior ...

Our partnership with Coca-Cola and Sparklo is a powerful example of how collaboration can drive scalable impact," Graziato added. This partnership is a step in the right direction for Coca-Cola.

A recent example can be found in Coca-Cola’s innovative Christmas Card campaign. This isn’t the first generative AI initiative launched by the soft drinks giant.