Songwriters Roger Greenaway, Roger Cook, Backer and Coca-Cola's music director Billy Davis would write and produce the jingle within just a few days.

Which Song Is More On-Brand? Ever since Don Draper thought up that “I’d Like to Buy the World a Coke” ad, Coca-Cola has been positioning itself as a universal beverage and a shortcut to a ...

Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died. "I'd Like To Teach the World to Sing (in Perfect Harmony)" was the song featured in the ad, which was part of ...

Health group remakes iconic Coca-Cola jingle to take on soda A watchdog group is trying to shake up consumers' perception of soda with a provocative new ad. It turns the famously sweet Coca-Cola ...

With the help of songwriters Billy Davis, Roger Cook and Roger Greenaway, Backer created the infectious jingle. The Coca-Cola account supervisor at McCann Erickson at the time was duly impressed ...

But Pepsi, not Coca Cola, was the beverage of choice when he was a teenager, he told the Detroit Free Press, because a Pepsi Cola was a nickel, while it took two to buy a Coke.

William Backer, ad man behind Coke jingle that taught the world to sing, dies at 89 May 17, 2016 More than 9 years ago Summary By Martin Weil ...

Beverage giant Coca-Cola has collaborated with local media companies SGAG and MGAG to unveil a humorous jingle this Chinese New Year (CNY). Shared on Instagram last week, the two-minute clip ...

And Coca-Cola's 1971 "Hilltop" commercial turned a jingle, "I'd Like to Teach the World to Sing," into a peace anthem. And then there is the recent Coke advertising.

Lambert’s Oreo jingle, meanwhile, has the benefit of being shorter, and it doesn’t pretend to be a real song. It’s just a jingle, and a catchy little one at that.