Coca-Cola has recently unveiled ‘Open Happiness’, which is designed to serve as a platform for all integrated marketing initiatives for the brand globally. The strategic communication for ...

Coca-Cola will also utilise Facebook and Bebo as an additional means to directing traffic to the Coke Zone site. Cathryn Sleight, marketing director for Coca-Cola Great Britain, says: “This integrated ...

Coca Cola has unveiled its global campaign for 2009, ‘Open Happiness’ in India. The communication invites people to pause, enjoy a bottle of Coca-Cola, while taking in life's simple pleasures.

Coke Open Happiness campaign The global study which covers 16 countries and four continents, sought to identify what happiness means to different nationalities and revealed that, despite the rapid ...

Coca-Cola has this week launched a summer campaign in Australia as part of its global Open Happiness brand positioning.The Open Happiness campaign moves on from the Coke Side of Life messaging it ...

Conceptualised by McCann, the campaign has been adapted from Coca-Cola's global campaign to take forward the 'Open Happiness' theme BestMediaInfo Bureau 07 Jan 2013 12:00 IST Follow Us New Update ...

Coca Cola recreates the magic of 'Open Happiness' this summer The 60-second 'Cricket ki Khushi' TVC starring Sachin Tendulkar has been conceptualised by Lowe Lintas, and written by R Balki and his ...

We are sure many brands followed Coca-Cola down the path of esoteric marketing, inspired by online buzz and the large chunks of metal 'Open Happiness' received.

Building on its 'Believe in a happier tomorrow' campaign of 2012, Coca-Cola has launched its 2013 campaign ‘Crazy for happiness’. A jingle 'Haan mein crazy hoon' runs through the film created by ...

“ Hello Happiness,” a new video from Coca-Cola, opens with footage of migrant laborers in Dubai, standing before dawn in a patch of dirt as they wait for a van to pull up and shuttle them to work.

This article is more than 10 years old. I never thought I'd see the day that Coke, the brand (not the corporation), would walk away from its "Open Happiness" brand idea.

Coca-Cola announced today that it will provide a more affordable price point for the popular 7.5 oz. mini can to expand consumer’s options for enjoying their favorite Coca-Cola beverage.