Coca-Cola North America has launched a consumer rewards program covering its entire brand portfolio. My Coke Rewards includes 4 billion unique redemption codes worth a cumulative $50 million, making ...

ATLANTA--(BUSINESS WIRE)--VIP access to the hottest events of the season and tropical vacations in the middle of winter can be expensive – unless they’re free. These getaways are just a few ways ...

If you are a fan of Coke products, or know someone who is, you need to check out MyCokeRewards.com. After purchasing a Coke product, look under the cap — or inside 12 packs — and a participant code is ...

On July 1, Coca-Cola is completely reworking its loyalty program, as reported by Bloomberg. On that date, MyCokeRewards.com will relaunch as Coke.com with new ways to get rewarded. At that time points ...

Many theme-park visitors in the U.S. are familiar with using bottles or cans of soda they’ve purchased to score a discounted entry to their favorite attractions. Now, the U.K. is joining in with ...

Coke has always been a brand that’s prided itself on creating a personal relationship with its consumers, and the Coca-Cola “Mini-Me” campaign suggests that they’re really just going for it these days ...