Aug 24 (Reuters) - U.S. soft drinks company Coca-Cola (KO.N) is working with investment bank Lazard to review options, ...

As Tab retires from the shelves after nearly 60 years in the market, The Coca-Cola Company (TCCC) has launched a new campaign to get consumers to purchase Coca-Cola No Sugar No Caffeine as their ...

Tab, Coca-Cola's Diet-Soda Pioneer and a '70s Icon, Is Going Away The beverage maker had held on to the fading brand to appease its loyal fan base, but the coronavirus pandemic prompted a culling ...

Coca-Cola is finally getting rid of Tab, the pioneering diet soda that kept a small but diehard fanbase for more than 50 years. The move is part of the beverage giant’s efforts to slim down i… ...

Tab, Coca-Cola Co.’s original diet soft drink, is about to be history. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, Tab became a pop culture touchstone.

Coca-Cola's (NYSE: KO) first diet soda, once a hugely popular product, will soon belong to history. As part of a reorganization of its business that includes reducing its large brand portfolio ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which became a ’70s and ‘80s cult favorite and maintained a small but devoted customer base through the years.

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which became a ’70s and ‘80s cult favorite and maintained a small but devoted customer base through the years.

Pour one out for Coca-Cola’s original diet soda. The company announced on Friday that they would be retiring Tab, as well as a number of other “underperforming products,” by Dec. 31.

Coca-Cola is also in cost-cutting mode. In August, the company said it plans to offer buyouts to roughly 4,000 employees, or 37% of its workforce in North America, as part of a larger effort to ...

Coca-Cola Co. is canning Tab. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ‘80s, then faded after the launch of Diet Coke.

ATLANTA -- What do you do with a consumer brand with a market share of less than 1% and falling? If you're the chairman of Coca-Cola Co. and the brand is Tab, you keep it.