Step this way to the metaverse. Roblox has a virtual concert coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept. 25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell ...

Ava Max had a launch party for her album 'Heaven & Hell' in kids' game Roblox, and the whole event was a pure chaotic fever dream.

Roblox has teamed up with music artist Ava Max to host a record launch party on the platform. The singer will be the first artist to use Roblox's new Party Place.