Gucci Town offers a free and entertaining experience on Roblox. It's designed to advertise the Gucci brand while also giving players lots of free avatars. One can create art, pose for pictures, ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Head down to your local high street, and you might trawl a few shops in search of a new outfit. In popular online game Roblox, you can do the same thing for your avatar by heading to in-game shop the ...