Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

Nike and Roblox came together to create Nikeland, a virtual world of fun, sports, and slick-looking apparel by Nike. It is indeed a world of fun, where players can join others in a game of “tag” or ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland is ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox. AnalogFolk campaign for Nike ...

Sportswear giant Nike has revealed a new virtual world through the online digital platform, Roblox, entitled ‘Nikeland’. The bespoke environment, created by Nike, turns the brand into an immersive 3D ...

米Nikeは11月18日（現地時間）、オンラインゲーミングプラットフォーム「Roblox」内で「NIKELAND」の提供を開始した。3Dアバターで友達とミニゲームを競い、ショールームでNikeブランドのギアを試したり、自作のミニゲームを作れる。スポーツとゲーム ...

11月18日（現地時間）、〈Nike（ナイキ）〉がオンラインプラットフォーム『Roblox（ロブロックス）』内に没入型3D空間 NIKELAND（ナイキランド）をオープンした。メタバース上に突如出現したこの空間では、3Dアバターを操作してさまざまなアクティビティを ...