Miles Jacobson, managing director of Football Manager 2008 developer Sports Interactive, has said no money was spent on securing the mass media coverage its number one title has received ...

The new commercial uses a humorous, unexpected set up to reinforce that Coke Zero has “Real Coke Taste and Zero Calories.” It’s not easy to pull a fast one on some of the fastest drivers in NASCAR, ...

This weekend, if any of Coca-Cola Co.’s 13 sponsored drivers win in the NASCAR Sprint Cup Series, everyone in America can get a free 20-ounce bottle of Coke Zero by downloading a coupon from the ...

The ad builds on the Coke Zero campaign launched in 2007, when hidden cameras caught humorous exchanges between improv actors impersonating Coca-Cola brand managers and real-life lawyers.