COKE Zero fans are up in arms after it was announced the diet drink was getting revamped as Coke Zero Sugar. The new name is intended to make clearer that the drink has no sugar, and a new recipe i… ...

The move to replace Coke Zero will be supported by a £10 million campaign. Coca-Cola wants to encourage people to reduce their sugar intake without sacrificing the taste of Coca-Cola, which ...

When Coke Zero launched in 2006, it was often referred to as "bloke Coke" — the no sugar option for boys. Diet Coke has a predominantly female audience — around 60% of drinkers, according to ...

The growth of Coca-Cola Zero Sugar is crucial to the growth of trademark Coke as a whole. Vlad says the company is focusing on taste to drive this growth. “The focus for Coke Zero Sugar regardless of ...

Coke Zero, on the other hand, was an instant hit with younger audiences. Its promise of delivering the real Coca-Cola experience without the sugar resonated with millennials and even Gen Z.

Coca-Cola is changing the recipe of Coke Zero Sugar for the second time in four years, but fans of the drink are lashing out at the revision just as they did after taste changes in 2017.

Despite growing Coke Zero sales (GQ reports that the fan-favorite saw a 3.5 percent increase in 2016), Coca-Cola thinks Coke Zero Sugar will perform even better because it already has internationally.

Currently, Coca-Cola GB's Coke Zero, which was launched in 2006, Coke Life and Coke Diet products make up 43% of sales, and the company said it would like the figure to reach more than 50% by 2020.

Coca-Cola Zero Sugar, which was reformulated in 2021, has been one of the company’s strongest performers. Dollar sales were up 30% across all retail channels for the first nine months in Coke ...