In celebration of Lunar New Year and the Year of the Tiger, Coca-Cola has commissioned creative storyteller Yves Geleyn to direct its beautifully animated symbolic spot.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coca-Cola is over 130 years old, and like an old oak or an aged whiskey it has developed a character that can’t easily be summarized.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Three animated holiday ads from Coca-Cola had the advertising community up in arms last week. Their offense? They were generated by artificial intelligence—and look like it.

Coca-Cola has enlisted science educator Bill Nye to star in a nearly three-minute animated vignette that is available to stream on YouTube and takes viewers inside the recycling process. Nye ...

Coca-Cola has decided to focus on diversity and inclusion with their Super Bowl ad titled “A Coke is a Coke,” which they revealed Thursday. The beverage company explained in a release that the ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.