Coldplay’s innovative Moon Music campaign on Roblox won Silver in Entertainment and Gold in Media Innovation at The Drum Awards for Marketing, leveraging Roblox’s platform to engage Gen Z and ...

Joining a growing list of artists interested in metaverse activations, Coldplay is exploring the popular gaming platform Roblox. In conjunction with the launch of their new album “Moon Music ...

Coldplay will offer fans and players a chance to listen to new songs, complete challenges and collect themed UGC items for their avatars across multiple popular in-app gaming worlds.

Gamefam founder and CEO Joe Ferencz breaks down the metaverse game company's strategy for harnessing and monetizing popular IP online.