Coldplay’s innovative Moon Music campaign on Roblox won Silver in Entertainment and Gold in Media Innovation at The Drum Awards for Marketing, leveraging Roblox’s platform to engage Gen Z and ...

Gamefam founder and CEO Joe Ferencz breaks down the metaverse game company's strategy for harnessing and monetizing popular IP online.

Coldplay will offer fans and players a chance to listen to new songs, complete challenges and collect themed UGC items for their avatars across multiple popular in-app gaming worlds.

Trending Ngayon: Over a million people attend the 'Sinulog' festivities in Cebu City, British pop-rock band Coldplay hold their two-night sold-out concert in Manila, and the Roblox Filipino ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...