Consider a rare condition without a defined ICD-10 code. Historically, these patients would be invisible to claims-based studies. But with unstructured data, pharma teams can identify key terms, ...

Forget milk and cookies – EssenceMediacom’s Rowan Struwig explains why mixed market modelling should be your data snack of choice. Imagine a world where every website forgets you the moment you leave.

Having spent decades in marketing, I've witnessed the evolution and increased reliance on data-driven strategies. Today, data is a huge part of what makes marketers successful, and it is essential for ...

Staffers from Elon Musk’s Department of Government Efficiency are building a master database to speed-up immigration enforcement and deportations by combining sensitive data from across the federal ...