Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...

Design thinking empathizes with users to understand needs and develop concepts to create effective solutions for addressing those needs. The following outlines three tips that can help product ...

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...

Developing the most groundbreaking new technology in the world doesn’t mean anything if nobody wants it or if the target audience finds it so difficult or frustrating to use that they ultimately ...

Earlier this month, Denver rolled out an update to its permitting process that could shorten development timelines by several months. It could be pretty transformational for us,” said Chris Gleissner, ...