Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

The authors propose and empirically evaluate a new hybrid estimation approach that integrates choice-based conjoint with repeated purchase data for a dense consumer panel, and they show that it ...

Small-business owners pay an awful lot of attention to demand when building their sales forecasts. Demand forecasts tell entrepreneurs not only what products consumers may buy but also what products ...

Describes performing conjoint analysis in the SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data ...

This is a preview. Log in through your library . Abstract In conjoint analysis, a consumer's utility function for a continuous attribute is usually estimated using a part worth function. However, one ...

Recent policies specifying criteria about which individual research results to return leave considerable discretion to researchers. This study investigated the types of results that the public wants ...