It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Market forces are not created by marketing managers, nor advertising agencies, nor the distribution system. Neither are they random forces. Consumer needs, consumer motivations and market dynamics, ...

Resonate, the leading provider of predictive consumer intelligence, today announced that its data science team has been recognized with multiple prestigious awards and speaking invitations at some of ...

Market forces are not created by marketing managers, nor advertising agencies, nor the distribution system. Neither are they random forces. Consumer needs, consumer motivations and market dynamics, ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...