It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Market forces are not created by marketing managers, nor advertising agencies, nor the distribution system. Neither are they random forces. Consumer needs, consumer motivations and market dynamics, ...

Market forces are not created by marketing managers, nor advertising agencies, nor the distribution system. Neither are they random forces. Consumer needs, consumer motivations and market dynamics, ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...