It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Resonate, the leading provider of predictive consumer intelligence, today announced that its data science team has been recognized with multiple prestigious awards and speaking invitations at some of ...

Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just ...

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

Market forces are not created by marketing managers, nor advertising agencies, nor the distribution system. Neither are they random forces. Consumer needs, consumer motivations and market dynamics, ...

Every company wants to make breakthroughs with AI. But if your data is bad, your AI initiatives are doomed from the start.