The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

When it comes to your conversion rate, ignorance isn’t bliss — it’s often business suicide. Whether you’re selling a product, generating leads or getting people to sign up for a newsletter, conversion ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...