Google plans to phase out third-party cookies , and is conducting an experiment with 30 million people, or 1% of Google Chrome users, starting in 2024. BleepingComputer, an IT news site, has ...

Google engineers have published a schedule for eliminating third-party cookies in Chrome. It will be tested on 1% of users from the first quarter of 2024, and then phased out from the third ...

Google announced it is completely backtracking on its plans to end third-party cookies in Google Chrome.

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

Google postpones Chrome's third-party cookie deprecation to 2025 amid challenges, giving websites more transition time.

Google Chrome now features granular cookie control options. Users can now opt out of third-party trackers while participating in first-party tracking. Cross-site trackers can now be blocked as well.

Brands will also start relying even more on contextual data across premium publishers. Some are hopeful that the death of the third-party cookie could lead to an industry with better quality data.

Learn how to disable, block or bypass the infuriating Cookie Consent Popups in Chrome, Edge, and Firefox browsers by changing these settings.

Blocking Cookies Thankfully, Chrome makes it easy to block cookies. Some cookies, like first-party cookies, aren't bad, and you may actually need to enable them in some cases.