When it comes to the implementation of an appropriate marketing strategy for your small or medium-sized business in the ...

The advent of AI search has broken this barrier. It no longer relies solely on keyword matching but can understand the deeper ...

What is GEO Optimization? GEO (Generative Engine Optimization) is an optimization strategy specifically for AI conversational ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...