It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

Cracker Jack unveiled a line of limited-edition bags featuring Cracker Jill, a new character meant to celebrate women who break barriers throughout sports, according to details shared with Marketing ...

Move over, Cracker Jack. Cracker Jill is stepping up to the plate. More than 125 years after the caramel-coated popcorn and peanut snack launched, it’s now also ...

Cracker Jack on July 20 announced nine recipients of the I Am Cracker Jill Award, with grand prize winner Lindsey Zurbrugg becoming the first athlete to join its Cracker Jill roster of characters, per ...

Cracker Jack and the National Baseball Hall of Fame launch new "Cracker Jack at the Ballpark" exhibit and offer fans the chance to win a trip to Hall of Fame Weekend 2024 PLANO, Texas, April 4, 2024 ...

The question of Cracker Jack’s origin is a sticky one. Some attribute its invention to Frederick Rueckheim, others to Charles Gunther, both German immigrants who migrated to the Midwest and built ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook After a century of being one of the top snacks in the land, Cracker Jack is adding a new face to ...

COLUMBUS, Ohio — The iconic Cracker Jack snack is getting an update with the introduction of Cracker Jill to celebrate women in sports. The company announced five different representations on a series ...

That’s right; Frito-Lay announced Tuesday that America’s favorite baseball snack, Cracker Jack, will have a new counterpart: Cracker Jill. The company said Cracker Jill will honor and support women’s ...

Cracker Jack is changing its lineup to make way for “Cracker Jill,” the brand’s latest mascots in its 125-year history and a way to honor women in sports. According to Today, the new mascots will ...