Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans ...

Cracker Barrel announced that it’s suspending the renovations of its restaurants following a disastrous logo rollout that sent shares lower. “You’ve shared your voices in recent weeks not just on our ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...

Cracker Barrel isn’t done making headlines. The American restaurant and gift store chain — formally known as Cracker Barrel Old Country Store, Inc. — announced Tuesday that it will no longer remodel ...

Cracker Barrel announced Aug. 26 that it is dropping its much-criticized new logo and returning to the "Old Timer." "We thank our guests for sharing your voices and love for Cracker Barrel. We said we ...

Cracker Barrel is under siege by an activist investor who smells blood after the country restaurant chain’s logo fiasco. The owner of Steak ‘n Shake, Sardar Biglari, is contesting the re-election of ...

Cracker Barrel investors are still taking a cautious tone despite the restaurant chain’s mea culpa on Monday over its brand remake, which was quickly labeled woke, alienating core customers. Shares ...

Shares of Cracker Barrel are down around 5% so far this year. Photo: Getty Images After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store ...

For activist investor Sardar Biglari, Cracker Barrel’s about-face on its logo change isn’t enough. Biglari, chief executive of Steak ’n Shake and owner of an investment firm that is a shareholder in ...