Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

Once you have your Event Tracking code in place on the activities that you want to track on your website, you will need to head over to the Behavior > Events > Overview report in Google Analytics to ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

SEO strategies and methods for measuring performance are always changing, and Google Analytics is generally at the forefront of these rapid changes.

Google Monday announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content. The Google Analytics Tracking for Adobe Flash tool lets users of the free Google ...

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.