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One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.
Roblox users create virtual goods, avatars, and game content on the platform using their original concepts. This qualifies as UGC (User Generated Content).
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Flex UGC Codes (September 2025)

Flex UGC Codes is an experience on the Roblox platform where creators and regular players can create UGC item codes and share ...
Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.
Roblox showed off its vision for the combination of user-generated content and generative AI. Dan Sturman, CTO of Roblox, said in a blog post that the company sees an opportunity to use generative ...
You can now pick up some free Roblox heads and bodies to give your avatar a fresh new look, with the UGC program continuing to expand on creativity.
After several quarters of so-so results, Roblox hit 112M daily users and double-digit growth. See how it’s disrupting ...
Lesson 3: Patience can create amazing growth cycles It took Roblox 15 years to grow to its current point.