Now when you create a new post, and want to add a GIF, click on the "+" button. A search browser will pop up, allowing you to look for and share that perfect animated illustration.

Users now can easily search for GIFs indexed on Tumblr's platform, with images automatically credited when placed in a post.

That's why Giphy, a startup that launched out of betaworks last month, is rolling out new tools to build out its library of awesome, high-quality gifs. See, Giphy is a gif search engine.

Giphy worked with Instagram to create a special search engine for a library of GIFs designed to be overlaid over photos and videos rather than being shared by themselves.

Giphy is a new GIF search engine founded by Alex Chung and Jace Cooke. Its stylish, stripped-down interface allows users to search for reaction GIFs using tags like "sad" and "bored." ...