Have you ever read or heard a phrase associated with a company that automatically makes you think of that brand from there on out? These short series of words, known as taglines and slogans, make ...

Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail ...

Based on those submissions, create two to three taglines that you'd be happy with. Put them up to a vote by the marketing advisory group and your in-house team. A face-to-face meeting is ideal for ...