The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...

Roblox's user growth is accelerating, driven by viral new experiences and strong engagement, with concurrent users up 25-30% YoY in early Q2 2025. Emerging markets like the Philippines and Indonesia ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

Roblox's user growth and engagement remain exceptional, with DAUs up 41% YoY, supporting my bullish outlook despite recent earnings-driven weakness. Technical analysis suggests the stock is ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...