Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

As brands compete for increasingly price conscious consumers, customer experience (CX) has become a decisive differentiator.

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

By unifying data on the Databricks platform, the Vietnam bank has built AI capabilities to deliver hyper-personalised offers ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, today announced its evolution into a full data activation and engagement ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Enterprise data platforms increasingly unite analytics, governance and orchestration, with new generative and agentic AI-enabled features to improve autonomy and speed.

Data integration is a leading priority for enterprise executives, with 82% of senior executives considering scaling AI a top priority. However, this ambition is frustrated by the longstanding practice ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly ...

Omnissa, the VMware end-user computing offshoot, is investing in agentic AI and greater interoperability to meet more EUC ...

Orbee, a provider of automotive data management middleware systems, has been selected by Holman as its customer data platform provider. Orbee said its platform will allow Holman to turn customer data ...