Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

As brands compete for increasingly price conscious consumers, customer experience (CX) has become a decisive differentiator.

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

By unifying data on the Databricks platform, the Vietnam bank has built AI capabilities to deliver hyper-personalised offers ...

Microsoft Fabric expands as industry analysts reveal critical criteria enterprises need for evaluating AI-ready data ...

In today's experience-first economy, where relevance must be instant and privacy must be absolute, customer intelligence is undergoing a profound transformation. Enterprises are no longer satisfied ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the global leader in Enterprise AI, today announced it is acquiring two industry-leading data powerhouses, ActionIQ and Infoworks, which significantly ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...