RFM analysis can help you in determining which of your customers should be targeted. Things to take care of while using RFM analysis While RFM segmentation is powerful, it does have limits.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted.

For example, the analysis has shown that there are customers in the group of 40-50-year-olds with good educational backgrounds that share common traits with customers of age 20-30.

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

Infiniti Research has announced the completion of their latest customer segmentation analysis for a retail company.

This type of segmentation is useful for specific marketing programs and campaigns. For example, targeting segmentation could identify customers most likely to respond positively to a one-off campaign, ...

When it comes to business development, market segmentation is not just a phrase. It represents much more than a line item on an annual marketing plan outlining the primary, secondary and tertiary ...