In many cases, machine learning algorithms can help marketing analysts find customer segments that would be very difficult to spot through intuition and manual examination of data.

Machine learning-powered CDPs can make marketers’ jobs easier by enabling advanced segmentation on a cleansed, deduped, stitched master customer data set — allowing them to effectively use ...

84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% ...

Discovery seized the opportunity to help its customers find curated content that matches their specific interests using machine learning (ML) based personalization.

Machine learning attitudinal segmentation presents pharmaceutical companies with a powerful new opportunity to crack the traditional code and gain ever-more precise insights to engage customers. Tahel ...

If you ever doubted the hunger brands have for more and better information about consumers, you only need to look at Twilio buying customer data startup Segment this week for $3.2 billion. Google ...

Quantzig launches new customer segmentation analytics solutions that illustrate its ability to create winning customer segments for its clients.