Well, D’Addario came up with an ingenious ploy: "I came up with a system of colour-coding the ball end on the string a different colour, then coiling those together in one corrosion-resistant ...

The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals ...

A handy branding by-product was the fact that this color-coded system made D'Addario strings instantly recognizable. “That was one of the things that distinguished our strings.

As D’Addario celebrates its 50-year anniversary, we speak to its current chairman about the company’s roots, breakthroughs and next moves, and learn how the family has been making strings for ...

The world’s largest maker of musical instrument strings, D’Addario & Company, unveiled its latest innovation—the NYXL electric guitar string—with a tour of its new factory in Farmingdale ...

D’Addario XT, the first portfolio in the series, combines high carbon steel cores and our most popular alloys with an extended life treatment on every string in the set, giving players enhanced break ...