A DBA, meaning "doing business as," is a simple, effective form of advertising. For example, rather than do business as Joe Smith, Plumber, you name your business 24/7 Plumbing. It's catchier, but ...

A doing business as, or DBA, is a name used by a corporation for business besides the name registered when the company was incorporated. Depending on your state, it might also be called a trade name, ...